What is Co-Browse and how can it help you sell better online?Back to all Insights
v co-browse is a powerful new feature that will dramatically change your online sales skills. The co-browse feature allows you to walk your customer through your online store as though you are sitting by their side while they browse.
HOW SALES HAPPEN IN A BRICK-AND-MORTAR STORE.
Customers walk in and the salesperson asks if they need help shopping. Maybe they do, maybe they don’t. Anyhow, the salesperson pops up at the right moment to help them find the right size or color, informs them about the product and also provides a personal opinion about it, and that cinches the deal. The salesperson then walks the customer to the cashier, and it’s done.
HOW SALES OFTEN HAPPEN ONLINE.
A customer starts browsing a site, finds something they like or were looking for, checks for size, color, dimensions, or weight, has an important question regarding warranty/outdoor usability/shipping/whatnot. When they can’t find the information, they decide to check elsewhere, find the information and…oops! they make the purchase on a rival site.
HOW LIVE CHAT AUGMENTS CUSTOMER-SUPPORT AGENT INTERACTION.
Seeing that chat window pop up saying an agent is available to provide expert help in a matter of seconds is far more tempting than going through the entire search process on a rival site. Besides, they came to your site for a reason, maybe they do want to buy from your store…why not give them every chance to do so!
With Stryng’s live chat software, you can reach out, guide, help, provide the right answers in a friendly manner, and make shopping on your online store as convenient as being taken around a brick-and-mortar store in person.
HOW CO-BROWSING TAKES LIVE CHAT ON YOUR WEBSITE TO A WHOLE NEW LEVEL.
It’s like sitting beside your customers while they shop.
You take control of their mouse to show them where they need to go, what they need to click on and how to fill in the delivery details that suit them, before they pay.
You can click on links, open pages, and select items as you continue your sales talk via chat.
It is possible to literally take your customer ‘around’ the store to up-sell and cross-sell and make them feel like they have their own shopping assistant.
Another very useful possibility is to be able to take the customer to the payment page and guide them through the payment and delivery process if they so wish. It will be possible to choose not to see card details of customers as they fill them in; your customers will appreciate the high level of privacy this allows, without losing out on the intimacy of personalized shopping help.
With co-browsing, you can now provide a truly live customer support experience that is conducive to selling at prices that are conducive to becoming a Stryng customer right away!